Promotion Plan for an Indoor Go Kart Track Essay

Promotion Plan for an Indoor Go Kart Track - Essay Example This indoor track with all its latest engineered tracks and karts is one of the finest tracks around. Go karting has been famous among the young people and the main aim would be to attract them. Advertising Printed advertising is the most effective way to reach people. Newspaper is a powerful promotional tool which reaches everyone. Advertising in newspapers is the perfect start to the campaign. It reaches most homes and has the power to attract a lot of youngsters and families. It is hugely popular among the young people since it gives amazing racing environment. A monthly advertising will keep the people interested and make them come back. Advertising will be done when there are any additional features included in the indoor track. Another powerful medium of printed advertising is magazines and journals. A number of popular magazines and journals get printed either weekly or monthly. These magazines are followed by a lot of people and are an important advertising tool. Technical, h ealth, racing and sports magazines are mostly preferred by the younger generation. Targeting these magazines and advertising in them will catch the eye of many. Discount coupons and free first ride offer will be printed along with the advertising in newspapers and magazines. Our new technology karts will be highlighted in the newspapers and magazines and the DP4 kart being the latest of all. ... With the advancements in technologies, it has become easier to reach people whenever and wherever possible. Internet and Email have now become a common medium for communication. Sending mails which highlights the features of the indoor event will attract first time customers. Emails can be sent to retain and enhance customer relationship by notifying via mails when new features are introduced and inviting them. Internet with millions of web pages is the hub for majority of people in the world. Attractive videos and images of the tracks, races conducted and the location will grab the attention of users. Videos displayed on websites related to racing, sports, games and even search engines will help in showcasing its features. Advertising on the web during live broadcasting of racing events, sports and streaming channels will get the interest of a major lot. Outdoor advertising is one another powerful promotional tool. Images of the latest karts or the upcoming races will be pasted on t he billboards to attract people. The logo of Go karts of Bowie along with its tag line â€Å"Fun on wheels† will be displayed on the internet, newspapers, magazines and bus boards to enhance reputation. Marketing collateral Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services (smallbusinessnotes.com). These can include brochures, flyers, charts and business cards. A personal business card is a must which will reveal our identity. It will highlight the attributes of the indoor go kart along with its whereabouts. These are used to share with people during social events, parties or during formal introductions. Brochures contents range from a wide